AICE Media Studies

  Creative Critical Reflection 1.       How does your product use or challenge conventions AND how does it represent social groups or issues?      My product was based around the pop genre. In this genre of music, it is more upbeat, full of dancing, and bold clothing. Most pop songs relate to relationships and what teen’s are into. My product revolves around relationships, and looking for them. The beat is joyful, and the accessories are bold. The setting of most pop songs are near the beach, at a carnival or a public setting where multiple people are seen in the background and make appearances through the video. My product does the opposite, and switches back and forth from one girl to another. This represents the teen group and what there likes and dislikes are, and goes out of the way to connect to the teen group.     2. How does your product engage with audiences AND how would it be distributed as a real media text?...

This is the first Music Video I have tried to create. The song I chose is Boyfriend by Big Time Rush, which is a boy band. The people in the video is me and my roommate. I directed the first part, and she directed the second part. I created the flashing and colored lights by taping led lights to the walls. The hallway that I planned on doing the scenes were full of bad lighting so I had to improvise. I used the editing software Openshot for the fading transitions and slow effect in the video. Overall, I feel that I did a decent job on the transition and editing portion, as well as ending the video at exactly 1:00 minute. 

      Following the first day of editing, some of the video had to be separate so I could embed them into the computer. Therefore, I had to match them to their correct placements. In order to do this, I had to re-watch each video to make sure it fit. The next step was to put the music in the background of the video, and match the lyrics to the words. I had to alter the music to not overpower the video, by altering the volume to make it not so loud. Now that the video and the music is set, I used different effects to make the video look more realistic. For example, I added a foggy effect to make the club scene look more realistic and fun. Lastly, after matching the clips and editing the music, I embedded the flashback videos where I left room for. The videos fade in and out throughout the music video, to emphasize the emotional tone. 

      During the music video, I had to cut the video into different parts in order to import it into my computer. When I started editing, I first had to match up everything with their correct scenes. I used OpenShot to edit and review my videos. The next step was to cut out any parts that were not included in any of the scenes. In some parts of the video, you can see unwanted people in the background, where I had to snip out. There were also ending scenes of me and the recorder talking about what's next that I had to cut out as well. Since my computer is old, it was hard to edit this, so it took an overall 2 days to edit the whole music video. The first day was spent cutting and editing out scenes that weren't suppose to be in the video, and shortening the length of the video to reach 1 minute. I also edited the lighting to either be lightened or darkened depending on what scene it is. The last step on the first day was to mute all of the video scenes to get ready to inpu...