Title Research: The Palm Beach Story
I watched this opening sequence on the art of the title website. In the beginning, the font used to show the production company is in a white cursive font. The titles then switch to the main characters that are starring in the original title, which is shown after in the same font. While the opening sequence is playing, the titles show who was involved in the making of the film like the producers, directors, music producer and song writer. They have joined all of these titles on to one screen, with the cursive title describing who each person is, and a classical font for the individuals' names. Because of how old the film is, and the type of fast-pace it is going, the titles are more classical, and plain. Images prioritized in the opening sequence are the characters involved, the setting where the film is taking place, and goes into detail on what is happening in the film. Some parts of the ongoing scene are stopped, to emphasize a dramatic effect. The connotation these images carry is classical and dramatic. The images are in black and white, but the images only stop when something crazy is happening. The film establishes the feeling of the genre from the outset, by creating a fast-paced, freeze frame opening sequence. The themed music in the background creates a chaotic mood of how the characters are feeling. Strategies used to ensure the film appeals to the targeted audience is the theme of music playing, the costumes and the editing. The music is more of a fast classical tone. The technology used in this film is Freeze frame editing and non-continuity editing. The editor sped up the timing of the film, which is very visible.
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