Filming Blog

   On October 30th, I started filming the first part of the commercial. I used an old phone to film the appearance of the Iphone, introducing the product. The only neutral sheet I had for the background was a black bed sheet. I had to adjust the setting of the camera, to darken the background and isolate the product. I then used a string to allow the phone to hang, giving it the effect that the phone was rotating. For the outside scene, the weather was cloudy, and not much sun was out. I still used my backyard for the camera quality aspect of the commercial. I had my family members participate by holding the phone and playing outside, while I record on another phone. The family member recording, shows kids jumping on a trampoline, having fun, while giving it a high definition effect. I directed the whole outside scene, where the actors played, and how the actors stood. I filmed this scene after finish the introduction and ending, because the set was already made. For the inside aspect of the phone, I used a different Iphone that had the latest update, showing the most modern features customers would enjoy. I set the phone on the black background and swiped from left to right, showing how the apps look, and the new and improved app library. I also showed the messages app, and how you can use different features like animojis and pinning people's icons. Most of the filming taken place, didn't have any other actors besides the outside scene, and my hand from moving the Iphone screen.