Research Blog: Commercial and Conventions

 

          I have decided to create an Apple Iphone commercial. In these type of commercials, it includes an aesthetically pleasing view, focusing on the camera quality, while also giving the new device a modern look. 
  • There is voice over and music playing in the background explaining the phone.
  • The main prop used is the Iphone they are introducing.
  • The device is propped by itself or exploiting it's nice camera quality with a landscape picture or video.
  • Text appears in the background giving details and information about the phone.


Conventions and Codes: 
  1. The Apple logo is placed at the end of the commercial, which looks like a small apple bitten on the right side. This let's the audience know who's company it is, because the logo matches the name. They also use the slogan "Think different."
  2. The commercial flaunts the modern, and new aspects of the device to persuade people to buy the latest model. By doing this, it shows bright colors on the phone, and enhances the quality of it by giving it shine, and a upbeat mood. Therefore, when the audience watches, they will feel happy when they think about the new Iphone. 
  3. The phone is propped behind a neutral background to focus on the item. It turns and tilts, and often has a hand holding it while the voice over explains the new features. 
  4. There will be times in the video where it shows a family or nice sunset scene through the camera lens. 









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