Planning Storyboard for my Apple Commercial

 

First scene:  

During this scene, I am going to film my Iphone in front of a black background. I will record this shot about 3 more times with 3 different versions of the same Iphone. This is going to give the audience a better understanding of the variety of colors we have. As this is happening, the phone will be migrating up to display the front of the screen. 


Second Scene: 

In the next scene, the Iphone is going to make a 360 degree turn showing all angles of the device. I am going to implement a voice over where I describe the exterior features of the Iphone while bullet points will show up in the background. This is going to introduce the important information regarding the device, and using the art of persuasion. 


Third Scene:

The third scene is going to transition into my backyard, where I show of the camera's quality and ability. I am going to be standing in front of my lake with the sunset in the background, taking a video of the nice view, while the camera closes in on the Iphone camera recording. This gives the audience a feeling that we are becoming more "High-tech" and letting them believe you are able to even shoot a movie with this quality. 


Fourth Scene:

The next scene is going to zoom into the phone, while in the same setting. The phone will display different camera features like portrait mode, and holding the camera button to take videos instead of swiping to change. This shows that the Iphone is creating more of a variety of options to choose from. 


Fifth Scene:

The second to last scene will isolate the Iphone once again in front of the dark background. The device will be turned on to admire new features like hiding pages, pinning messages, animated emojis, etc. This scene raps the commercial up with Apple's futuristic style, identifying what makes this brand so unique. 


Sixth Scene:

The final scene will include the famous slogan "Think different" encouraging their customers to think outside of the box and coming up with something new, relating to how Apple is always coming up with bigger and better products. The Iphone will be sliding off the screen while this is happening, and the slogan will fade away to the bitten apple logo. 





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